Insurance Broking as it should be…

Why choose AIC?

Long established

AIC is a long established, independent broker, widely respected in the insurance market.

FCA registered

We are an approved FCA registered broker, licenced to handle client money.

High customer ratings

The company has received continuous high customer ratings, and awards from within the industry.

Need help?

Talk to one of our friendly consultants to assess your needs and find a bespoke insurance solution to suit your business.

How to make a claim

Whilst you normally have an emergency phone number stated on your policy documents, we always recommend talking to your account handler first.

Accreditations and Awards

Top insurance schemes

Professional Insurance

It is our duty to professionally present your risk and find the…


Retail & Wholesale Insurance

With our broad experience of the insurance market, we can professionally present…


Commercial Insurance

As every business is different our staff are patient to understand the…


Very happy, satisfied clients

Star Star Star Star Star

I can’t thank you enough for the professional way Joel Clements and all at AIC handled my request for Tring Corinthians F C cover, following More Than ceasing to continue covering us. You have provided via Aviva, exactly what we required plus an increase on our contents cover, for £197.00 less than last year. I am afraid I could not resist the pun that, MORE TH>N charged a lot “More Than” AIC have charged us for even better cover.

Alan Saunders

Tring Corinthians F C

Star Star Star Star Star

Last year I gave Diamond Insurance Brokers the opportunity to provide an estimate for my
business insurance. Which you did promptly and at a good price. Though you weren’t able to
provide one of the elements which were integral to our business, therefore we had to decline
at that time.

A year later, our renewal has come around again. I had a quick chat with you before we
renewed again, and you expressed that you now have more buying power and therefore
more options available now that Diamond has become part of AIC.

You were so right, I got everything I need and more.

I can’t thank AIC enough for helping me out, kudos to Joel who was exceptionally helpful, he
explained the Personal Accident part of my existing Hiscox policy, which I thought was a real
benefit, wasn’t worth the paper it was written on and more importantly, wasn’t what I thought
it was. He then went on to explain that I should look at Key Man Insurance instead, to cover
the loss of either director, both of whom are essential to the day to day running of the

And to top it all off, AIC saved me £150 per annum, not to be sniffed at all.

Thanks Sue, top job

Bevan Givens

Star Star Star Star Star

Thank you for your help and support organising insurance for our fleet. The work Scott did was 1st class and I felt very well looked after.

I will be looking for a broker to look at our business insurance in August 2021. Hope its ok if I approach you again.

Antony Didjurgis

Star Star Star Star Star

As a Business Advisor I need to act with complete integrity when working with clients, the relationship is one built on complete trust. I pride myself on being available and responsive to my client’s needs. As a result, when I refer people in to do a job, not only is it the referred party’s reputation on the line, but also my own.

Recently I have come across two contacts who needed Professional Indemnity and Public Liability insurance sorting out, and they needed it doing quickly. Both cases were different, one was exceptionally straightforward and the other was not without complications!

On both occasions I spoke to the clients and said I would put them into contact with Sue Evans of AIC and told them she would be in touch. Now, Sue is very passionate about insurance and really worries if people are not covered – as a result whenever I have passed her a referral she has always acted swiftly and with complete professionalism, and these two instances were no different. The easy one I know was sorted by her colleagues within a couple of hours of the initial introduction and the other one, whilst still ongoing for reasons outside of her control is going to go ahead.

Having Sue as part of my trusted network is not only valuable to me and my brand (she makes me look good) but having someone with her professionalism, knowledge and experience behind me is invaluable because I know if I have any questions I can just pick up the phone to her.

Without doubt I will continue to recommend Sue and her colleagues at AIC Insurance to my clients, friends and family alike for any insurance requirements they may have in the future.

Steve Bridson

Star Star Star Star Star

As a professional accountant for Hillier Hopkins LLP, my standards are very high. Not only in ensuring that my clients are happy and kept updated on any accounting changes affecting them, but also who I choose to give my business to or to congratulate and thanks.

From experience, personal and company image is so very important, and that is why JAMES JOHNSON of HILLIER HOPKINS LLP is very proud to acknowledge SUE EVANS and AIC Insurance and the excellent service they provide.

Recently my wife had a car accident and Sue was on hand to help and support with all the paperwork. This saved me a headache at a busy time of year.

Once again, thank you for caring so much and be assured that I would have no hesitation in recommending you to anyone and everyone in the future.

James Johnson

Star Star Star Star Star

Insurance is a minefield. It is complex and can cost you a fortune. I called Sue and Rod at AIC. No issue is too big for them. They responded quickly and professionally and the quote was amazing. AIC is at the top of mind now when I talk to friends and family about insurance.

I highly recommend AIC team because they are professional and very competitive.

Peter McDonald

Star Star Star Star Star

I don’t often post reviews, but I wanted to say how great the team is at AIC. A very professional and friendly service is always given and even better they saved me money too!

Nick Quinlan


Star Star Star Star Star

What to say about AIC, I have my all my insurance needs with AIC, very professional, extremely knowledgable, would recommend them to any of my fiends

Paul Noble


Star Star Star Star Star

Every aspect of all the different insurances supplied were perfect, highly recommended.

Peter Jeffrey


Star Star Star Star Star

Very Professional. good to have somebody to talk to instead of emails. understands your business.

Chris Davey


Star Star Star Star Star

AIC Have come up with the right solution and pricing for our business and their staff have been very helpful with any enquiries we have made.

Andrew Williams


Star Star Star Star Star

Superb customer service, great people – cant recommend them highly enough…

Ben Clements


Talk to one of our friendly consultants to assess your needs and find a bespoke insurance solution to suit your business.

01442 24 24 00

7 High St, Hemel Hempstead, Hertfordshire, HP1 3AA